madhu.uiux
Case studies

The story behind the results.

The challenge, the approach and the measurable outcome — for every project.

A personal finance dashboard people check daily

Ledgerly · UI/UX Design

A personal finance dashboard people check daily

Ledgerly's dashboard surfaced every number at once. Users felt overwhelmed and churned within the first month.

+52%

Weekly active users

−34%

Month-1 churn

−40%

Support tickets

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A SharePoint intranet for 4,500 employees

Arvind Logistics · SharePoint Design

A SharePoint intranet for 4,500 employees

Twelve legacy SharePoint sites, no ownership, and employees resorting to email to find policies.

2.8×

Monthly active users

−65%

Time to find a policy

12 → 4

Sites retired

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An identity system for an architecture practice

Forma Architects · Branding

An identity system for an architecture practice

A respected firm with a dated identity that didn't reflect the quality of its work.

+57%

Inbound enquiries

2

Design awards

40+

Touchpoints refreshed

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A wellness SaaS product with a two-tap checkout

Calmspace · Figma Prototypes

A wellness SaaS product with a two-tap checkout

An early-stage founder needed to prove the concept to investors before writing code.

96%

Task success in testing

$1.5M

Seed round raised

3

Weeks to prototype

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