The 40-point UX audit checklist we use with every client

Why audits matter

A UX audit is the fastest way to find revenue leaking out of a product. We score every screen on four axes.

1. Clarity

• Is the primary action obvious within 3 seconds?
• Does every page have one job?

2. Accessibility

• Contrast ratios meet WCAG 2.2 AA
• Every interaction works with a keyboard

3. Performance

• Largest Contentful Paint under 2.5s
• No layout shift on load

4. Conversion

• Forms ask only what is needed
• Trust signals appear next to commitment points

Each finding gets a severity and an effort score, so teams can fix the highest-impact issues first.